Top 5 Social Apps Performance on Unified Platform in Africa, Q2 2023

The second quarter of 2023 witnessed notable trends in the performance of the top 5 social apps on a unified platform in Africa. Here's a detailed look at the weekly downloads, revenue, and active users for TikTok, Facebook Lite, Instagram, X, and Bigo Live - Live Streaming App.

TikTok

Throughout Q2 2023, TikTok saw a steady increase in weekly revenue, peaking at approximately $321K in the final week of May. Weekly downloads remained strong, with figures ranging from 1.3M to 1.6M, and active users showing consistent growth from 39.7M to 43.5M by the end of June.

Facebook Lite

Facebook Lite experienced a consistent weekly download rate, averaging around 1M to 1.4M. The app's revenue hovered between $5K and $6K weekly, while active users maintained a stable presence, fluctuating slightly between 135M and 139M over the quarter.

Instagram

For Instagram, weekly revenue showed a gradual increase, culminating in approximately $2.8K by the last week of June. Downloads ranged from 749K to 1M, with active users demonstrating a modest rise from 38.9M to 41.3M throughout the quarter.

X

X had a fluctuating revenue trend, reaching around $15.9K in mid-April and stabilizing around $10K by the end of June. Downloads varied from 194K to 260K, while active users saw minor changes, maintaining an average of around 16.7M.

Bigo Live - Live Streaming App

Bigo Live - Live Streaming App displayed a diverse revenue pattern, peaking at $25.5K in mid-June. Weekly downloads ranged from 115K to 187K, and active users showed a steady increase, culminating at about 1.5M by the end of June.

These insights are derived from Sensor Tower’s comprehensive data analytics. For more detailed information and further insights, visit Sensor Tower.